Our Process

Our design process is based on user-centered design (UCD) principles where the focus is always on the user, and we create products and applications that are aligned with user’s needs.

Our Process
" ...usability is about people and how they understand and use things, not about technology
-Steve Krug


In the Discover stage, we do research on a broad objective to get an in depth knowledge of the requirements.

  • Business Goals
  • Desired Compliance
  • User Information
  • Technical Constraints


We synthesise the information gathered in the research phase to define the core problem and carve out a strategy for designing the product

  • Design Strategy
  • Content Strategy
  • Accessibility Tools
  • Developer Guidelines
  • Verification Checklist


We turn the product information into tangible designs during the design phase and make it a delightful experience for the user through ideation, prototyping and visual design.

  • Information Architecture
  • Interaction Design
  • Visual Design
  • Style Guide
" A human centered design never fails a business


We plug in technology into design and build a real time working product that's ready for use.

  • Accessibility
  • WCAG Standards & Guidelines
  • Best Practices
  • Standards & Guidelines
  • Developer Tools


A full blown evaluation phase where every functionality of the built product is tested to ensure a bug free fully working product.