A marketing brand portal

Industry

Marketing

Interaction Type

Portal, Web Application

Nature of Work

UX Design, Visual Design, Service Design

A portal for marketing agencies to collaborate on their brand assets

image

Client

Client is one of the leading marketing agency company working with top brands across Europe.

Business Needs

Our client's customers who were multi-national marketing agencies did not have easy means to collaborate on their design assets with others in their organizations which were spread across geography.

01Discover

We conducted stakeholder interviews to get a deep dive understanding of their business model. We did a competition analysis to identify possible feature and experience gaps. We evaluated their existing portal using heuristic principles for any usability issues.

02Define

We decided to build an enterprise digital asset management system with support for collaboration through creative project management. The web-based asset management system will serve as a central repository for the agencies to store, organize and repurpose their marketing assets across vendors and regions.

Business workflow

We created a simple depiction of the business workflow of how the product will work for both agent persona and the client persona.

Persona
Wireframes

We ideated and created multiple wireframes to get early feedback from our clients.

Wireframe Wireframe

03Design

Design

An asset preview where users can add their comments as annotations.

Design

A dashboard view showing the user's design assets along with the project time sheet.

Design

A jobs view where customers can track their jobs.

Design

A view of the organization setup of a customer.